Thursday, September 06, 2007

The End of an Era Downtown

Omnicom Group announced this week that it has closed the St. Louis office of its media buying group, PHD (formerly located at 200 N. Broadway). Approximately 20 employees are effected by the move, but five ex-PHD staffers have already been absorbed by another downtown agency, Shupp Co.

The move officially marks the end of storied ad shop Gardner Advertising, which got its start in St. Louis back in 1904 and was responsible for developing legendary campaigns for Chicken of the Sea, Chuck Wagon Dog Food and Pet Milk, among many others.

While Gardner closed its doors in 1989, it lived on through Advanswers, the media services group it spun off in the 1970s. Advanswers was later acquired by Omnicom Group, which integrated it into its PHD unit. In its heyday, Advanswers employed over 50 people.

This decade has not been kind to the St. Louis advertising community, which also saw the closing of D'Arcy Masius Benton & Bowles in 2002 and Arnold Worldwide in 2006.

No comments: