Tuesday, November 06, 2007

Ralcorp to Acquire Post

After weeks of speculation, it appears that Ralcorp Holdings is poised to acquire Post Cereals from Kraft Foods, its first foray into branded cereal since it sold Chex to General Mills in 1997. If the transaction goes through, it's expected that Ralcorp will devote more attention to the Post brands in terms of marketing than Kraft did. And with brands such as Grape Nuts included in the Post lineup, Ralcorp has the opportunity to take advantage of growth trends towards natural, healthier foods.

Ralcorp Holdings is based downtown, in the Bank of America Plaza at 800 Market Street.

No comments: