Wednesday, December 05, 2007

Winter Magic in St. Louis

The Convention and Visitors Commision's latest marketing campaign, launched on November 9, is already paying off for local hotel operators. The campaign, Winter Magic, seeks to increase tourist activity in the St. Louis area during the winter months - typically a very slow time of year for St. Louis hotels.

According to the CVC, more than 12,000 new visitors have logged onto the CVC's Web site, explorestlouis.org, since the beginning of the campaign. Hotel reservations made through the site have increased 58 percent, as compared to November 2006.

At the Renaissance Grand downtown alone, approximately 200 additional room nights have been booked thanks to the campaign. That means more people spending money downtown, which is always a good thing.

The upcoming opening of the Lumiere Place casino and the eventual addition of new shopping venues in the Mercantile Exchange and Ballpark Village should make the CVC's job even easier in the future.

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